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 Mediatised Images of Japan in Europe: Through the Media Kaleidoscope

Mutual Images 6th International Workshop1st & 2nd May 2018, Cardiff University


Day One

Lecture Theatre 0.05, Cardiff School of Optometry, Maindy Road

09.30-10.00 Registration & Coffee
10.00-10.15 Welcome & Opening Address from Mutual Images and faculty of Cardiff University
10.15-11.15 Panel 1: English-Language Journalism on Japan

Chair: Matteo Fabbretti


Bullshit journalism and Japan: English-language news media, Japanese higher education policy, and Frankfurt’s theory of ‘bullshit’

Kenn Nakata Steffensen, University College Dublin, Ireland


Mediating Conflicting Discourses of Japan in the Press: An Enviable Vision of the Future or an Eccentric, Technofetishist Nation?

Christopher J. Hayes, Cardiff University, UK

11.15-11.30 Coffee Break
11.30-12.30 Keynote: Marco Pellitteri, Kobe University, Japan


When a Minor Imaginary gets Nazionale-Popolare: The Case of Japanese Animation in Italy, a 40-year Long Mainstream Presence that Reframed Japan in the Italian Media and Public Opinion

12.30-13.30 Panel 2: European Images of Japan, Japanese Images of Europe

Chair: Ken Nakata Steffensen


Japan in the Gonzaga Communication Network: The First Japanese Embassy in Italy in 1585

Alessandro Tripepi, University of Milan, Italy


Avebury, Arsenic, and Thistle: Matsumoto Seichō’s Celtic Travel Diary

Michael Tangeman, Denison University, USA

13.30-14.15 Lunch
14.14-15.15 Skills Workshop


Sociological qualitative/quantitative research in the field of media studies and in Japan/Europe

15.15-15.30 Coffee Break
15.30-16.30 Panel 3: Japan as Seen Through Popular Culture

Chair: Aurore Yamagata-Montoya


The Rurouni Kenshin Phenomenon and the Cross-Medial Renegotiation of Japanese Modernity

Maria Grajdian, Hiroshima University, Japan


The Interplay of Structure and Agency in the Translation of Manga

Matteo Fabbretti, Cardiff University, UK

16.30-17.00 End of day remarks
17.00-19.00 Free time
19.00-21.00 Dinner at Tenkaichi Japanese restaurant (pre-booking essential)

Address: 236 City Road, Cardiff, CF24 3JJ

Day Two

Lecture Theatre 0.31, John Percival Building, Colum Road

09.30-10.00 Registration & Coffee
10.00-11.00 Panel 4: Images of Meiji Japan

Chair: Christopher J. Hayes


The Treaty Port Press: Japan’s Image in the Eyes of the Foreign Language Press in East Asia in the 1870s

Andreas Eichleter, Heidelberg University, Germany


The Image of Japanese in the Estonian Soldiers’ Letters from the Russo-Japanese War (1904-1905)

Ene Selart, Tartu University, Estonia

11.00-11.15 Coffee Break
11.15-12.15 Keynote: Rayna Denison, University of East Anglia, UK


Adapting Europe into Anime: The Exoticisation and Elision of Europe in Hayao Miyazaki’s Animated Films

12.15-13.15 Panel 5: Displaying Japan Through Objects

Chair: Maria Grajdian


Postmodern Paradise, or Glorified “Trade Show”? The Reception of 1980’s Japan Style Exhibition

Sarah Walsh, University of California, USA [via video conference]


Innocence and Well-Being: Exporting Japanese Childhood Abroad

Aurore Yamagata-Montoya, MADE’IN Sainte Marie-Lyon, France

13.15-14.00 Lunch
14.00-15.00 Skills Workshop


Presentation by Christopher P. Hood of Cardiff University on doing research in Japan, followed by group discussions

15.00-15.15 Coffee Break
15.15-16.45 Roundtable Discussion: Dealing with the Media Kaleidoscope
16.45-17.00 Closing Remarks

This workshop is supported by:

Call for Submission- Book Reviews

We currently welcome book reviews for the 5th issue of the Mutual Images Journal (peer reviewed) considering books on the interactions between Japan and Europe both past and present. Email us at for more information.